The Chemist
A dark, premium site for an after-dark cocktail and brunch venue — with reservations and high-value VIP section requests wired straight to the team, and an automated pipeline into their booking sheet.
Overview
The Chemist is a cocktail and brunch venue in Myrtle Beach with a strong, moody identity — and it needed a site to match: something as distinctive as the room, that could also do real work behind the scenes.
We designed and built an eight-page 'After Dark' experience — hard-edged, deeply typographic, not a rounded corner in sight — and connected it to the venue's real booking workflow so nothing lands in a black hole.
The brief
Make a site as distinctive as the room — moody, premium, unmistakably after-dark — that also takes reservations and high-value VIP section requests without a clunky third-party booking widget bolted on top.
At a glance
- 8-page custom site
- Reservations + VIP requests
- Automated to booking sheet
- Events + ICS calendar
- Live on Azure
What we did
The build, step by step
Designed a bespoke eight-page 'After Dark' experience, built entirely around the brand — hard corners, editorial type, custom layout.
Hand-built reservation and VIP section-request flows that email the right inbox the instant a request comes in.
Automated the back office: every request flows into the venue's booking spreadsheet via Power Automate — no manual re-typing, nothing missed.
Added an events calendar with one-tap add-to-calendar (ICS) for recurring nights.
Deployed on Azure Static Web Apps with a secure serverless backend — the sending credentials never touch the codebase.
The result
Live at chemistmb.com and taking reservations, with every request routed to the team and logged automatically.
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